Cookie Policy
Weight Management System 4.0
⚙ Manage My Cookie Preferences
Table of Contents
1What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Some cookies are essential for the Platform to function – without them, services like login sessions would not work. Others are optional and help us understand how you use the Platform or enable personalised features and advertisements.
2Cookie Categories We Use
Essential for the Platform to function. They enable core features such as session management, security, and login. These cannot be switched off as the service cannot function without them.
Legal basis: Article 5(3) ePrivacy Directive.
Help us understand how visitors interact with the Platform by collecting and reporting information anonymously. We use Google Analytics for this purpose.
Disabled by default — activated only with your consent.
Used to track visitors across websites to display relevant advertisements. We use the Facebook Pixel for this purpose.
Disabled by default — activated only with your consent.
Enable enhanced functionality such as feature voting, user feedback, and product roadmap widgets. We use Frill for this purpose.
Disabled by default — activated only with your consent.
3Full Cookie Inventory
3.1 Strictly Necessary Cookies 24k.agency
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
wms4.0_session | 24k.agency | Maintains your authenticated session while you are logged in. Deleted when you close your browser. | Session | Session |
csrf_token | 24k.agency | Protects against Cross-Site Request Forgery (CSRF) attacks by validating form submissions. | Security | Session |
wms4.0_auth | 24k.agency | Remembers that you are logged in so you do not need to re-authenticate on every page visit. | Authentication | 30 days |
wms4.0_consent | 24k.agency | Stores your cookie consent preferences so we do not ask you again unnecessarily. | Preference | 365 days |
wms4.0_lang | 24k.agency | Remembers your language preference so the Platform displays in your preferred language. | Preference | 30 days |
3.2 Analytics Cookies Google Analytics
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga | Google Analytics (google.com) | Registers a unique ID used to generate statistical data on how visitors use the Platform. | Analytics | 30 days |
_ga_[ID] | Google Analytics (google.com) | Stores and counts page views for a specific Google Analytics property. Used alongside _ga. | Analytics | 30 days |
_gid | Google Analytics (google.com) | Registers a unique ID used to generate statistical data. Resets daily. | Analytics | 24 hours |
_gat | Google Analytics (google.com) | Used to throttle request rate — limits data collection on high-traffic sites. | Analytics | 1 minute |
anonymizeIp: true) and have disabled advertising features. Google processes data under a Data Processing Agreement in compliance with GDPR. Google’s Privacy Policy: policies.google.com/privacy
3.3 Marketing Cookies Facebook Pixel
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_fbp | Meta Platforms (facebook.com) | Used by Facebook to deliver, measure, and improve the relevance of advertisements shown to you on and off Facebook/Meta platforms. | Marketing | 30 days |
fr | Meta Platforms (facebook.com) | Used by Facebook to deliver targeted advertising, measure ad effectiveness, and provide analytics to advertisers. | Marketing | 30 days |
_fbc | Meta Platforms (facebook.com) | Stores last click attribution data when a user arrives at the website via a Facebook ad — used for conversion measurement. | Marketing | 30 days |
Meta’s Privacy Policy: facebook.com/privacy/policy
4Third-Party Services & International Transfers
| Service | Purpose | Category | Privacy Policy |
|---|---|---|---|
| Google Analytics | Website traffic analysis and user behaviour reporting | Analytics | View Policy |
| Facebook Pixel | Advertising measurement and targeted ad delivery | Marketing | View Policy |
5Managing Your Cookie Preferences
You have full control over your cookie preferences at any time. Withdrawing consent is as simple as granting it and will not affect the lawfulness of processing that occurred before withdrawal.
⚙ Open Cookie Preference Centre
| Cookie Category | Effect of Withdrawal | Time to Take Effect |
|---|---|---|
| Analytics | Google Analytics tracking stops immediately. No new data is collected. Historical data in Google Analytics is not deleted (contact us to request deletion). | Immediate |
| Marketing | Facebook Pixel stops firing. You may still see ads from Facebook, but they will no longer be based on your behaviour on our Platform. | Immediate |
| Functional | The widget will not load. You will not be able to submit feedback or vote on features during your session. | Next page load |
6Browser Cookie Controls
In addition to our Preference Centre, most web browsers allow you to control cookies through their settings. Note that disabling all cookies may affect the functionality of the Platform and other websites.
| Browser | Cookie Settings Page |
|---|---|
| Google Chrome | support.google.com/chrome/answer/95647 |
| Mozilla Firefox | support.mozilla.org/kb/cookies |
| Apple Safari | support.apple.com/guide/safari/cookies |
| Microsoft Edge | support.microsoft.com/microsoft-edge/cookies |
You may also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, and opt out of Facebook tracking via Facebook Ad Preferences.
7Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make material changes:
- We will update the “Effective Date” at the top of this page;
- We will notify active users by email or in-platform notification for significant changes;
- We may re-request your consent if the nature of cookies we use materially changes.
We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.
8Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Cookie & Privacy Enquiries
Email: info@24k.agency
DPO Email: info@24k.agency
Website: https://24k.agency/privacy
Response Time: 72 hours for acknowledgment; 1 month for full response